The international expansion of OtterBox really comes down to satisfying a market need that is global. The mobile smartphone market is growing enormously throughout the world and is showing no signs of slowing down. North America is a small market when looked at from a global perspective. People all over the world are going to be operating smartphones of some kind. OtterBox will be the leader in global handheld technology protection, so it benefits our customers and our partners to be located in and operating from the regions in which they live and work.
As smartphone popularity grows around the world it is only natural that we follow with our protective solutions. People are people no matter where they live and will always have need for added smartphone protection.
It’s hard to say exactly where OtterBox will be in years to come, but the sky is the limit. With our latest exploration into handheld technology, OtterBox has an incredible opportunity to serve a massive population—that is, everyone who owns a smartphone and wants to protect it. With millions owning such devices worldwide, we’ve just begun to scratch the surface.